White Paper: Managing Patients With a Purpose

Organizations that rely on patients for revenue (health plans, hospitals, physician practices) may want to read PRM Making Better Patient Connections, a 19-page, noncommercial white paper from The CPM (Customer Potential Management) Marketing Group in Middleton, Wisc., that addresses how to enhance patient relationships so they are more productive for all partners involved. Logon to CPMs Web site at www.rsleads.com/501ht-914, then click on the Press Room tab for hospitals or physicians. Click on the White Papers category to find the PRM paper.