As insurers offer discounts for fitness trackers, wearers should step with caution
Kathy Klute-Nelson, a 64-year-old resident of Costa Mesa, Calif., says she was never one to engage in regular exercise—especially after a long day of work. But about three years ago, her employer, the Auto Club of Southern California, made her and her colleagues an offer she couldn’t refuse: Wear a Fitbit, walk every day, and get up to $300 off your yearly health insurance premiums.
Today she’s among the millions of Americans who use wearable fitness devices such as Fitbits that track an assortment of personal information—everything from movement and sleep patterns to blood pressure and heartbeats per minute.
This year, an estimated 6 million workers worldwide will receive wearable fitness trackers as part of workplace wellness programs. That’s up from about 2 million in 2016, according to ABI Research, a market research firm.
Many of these voluntary programs offer workers free or discounted wearable trackers and annual financial incentives that range from about $100 to more than $2,000, depending on the company.
For Klute-Nelson, the incentive money does the trick.
But just how much fitness trackers contribute—if at all—to better health and lower healthcare spending isn’t yet known. Among the studies that cast doubt on their effectiveness is one published in 2016 by the University of Pittsburgh. That research found young adults who used fitness trackers in the study lost less weight than those in a control group who self-reported their exercise and diet.
Andrew Boyd, an assistant professor of biometrics and health information at the University of Illinois at Chicago and the associate chief health information officer for innovation and research at the University of Illinois Hospital is cautious but confident that some ongoing studies will show positive benefits for patient health. But he urges taking care before trading data for dollars. It’s important to know the type of information your tracker is revealing about your health, he says, and to know exactly how it will be used. Your incentives could offer a clue.
“If [your insurance company is] offering you two or three times the amount of money that every other insurance company’s offering you, there’s something else they value in the data that they’re giving you that cash for,” he says.
For instance, he says, if Congress ever repeals the Affordable Care Act, insurers could use the fitness data they’re collecting today to deny you coverage based on a medical condition that your tracker detects.
Shanley says his company collects only step data. The same goes for Oscar, a tech-driven health insurer that serves the individual market. Senior Vice President of Product Sara Wajnberg says fitness tracking is done through Oscar’s app, where customers are encouraged to log into other healthcare services that save them and the insurer money.
Klute-Nelson says she sometimes worries about what could happen to the data her fitness tracker collects, but she’s grateful for the financial incentives that keep her walking at the office and at home.
