Powering a Digital Front Door with a Comprehensive Provider Directory

Geisinger, one the nation’s largest health systems, serves more than 3M people across PA and NJ. Dedicated to continuous innovation, the organization knew that furthering their mission of delivering easier access would require a new approach to connecting consumers with care online.

In order to modernize their digital experience, Geisinger first created an enriched, enterprise-wide provider directory–built in close collaboration with their providers–and then used it as the foundation for a new provider search experience on their website.

Results included:

• A 29% point increase in organic traffic
• A 30% point increase in provider data accuracy
• Novel consumer demand insights